Teori-teori Komunikasi

Concept, Model and Theory


What is concept?

- which is a mental image or general notion of something.
- it summarizes observations and ideas about all the characteristics of that image.
- some concept, like age and gender are easily understood and others, like group or oragnizational behavior can be observed, whereas some like attitudes and motivations are at best, inferred.


What is Model?

-  it is representation of reality, such as :-
a) causal model ( abstraction of a cause - and - affect relationship )
b) program model ( a service of intervention approach)
c) role model ( a person who serves as a behavioral or moral example)
d) statistical model ( a set of mathematical equations that describes behavior in terms of probability distributions)
e) working model ( a preliminary formulation of a theory or program that is used as an initial guide for thought or action.
f) business model ( a framework expressing the administrative logic of the agency)


What is Paradigm?
- it is often to used as a synonym for either a model or a conceptual framework.
- a paradigm shift is an entirely new way in which a concept is understood or defined.

What is Conceptual Framework
- it is a grouping of unrelated concepts used to explain a particular pattern or behavior
- the term is also used in lieu of theory, model and paradigm
- example:- Porter's job characteristics model or Maslow's common human needs theory.

What is Perspective?
- it is a point of view related to one's advantage point or experience.
- it is can be individual or shared