LIST OF THEORIES

1. Advertising, public relations, marketing in consumer behavior.
2. Busines communication.
3. Communication/ general
4. Communication barriers
5. Communication in practice
6. Communication models
7. Cultural communication
8. Development communication
9. Group communication
10. Intercultural communication
11. Interpersonal communication
12. Mass communication
13. Organisational communication
14. Political communication
15. Psychology, behavioral and social science
16. Technical communication
17. Visual communication

Fact vs Theory vs Hypothesis vs Law


What is fact?

- We give a explanation.
- Observation about the world around us. For example: It is bright outside (that is the fact)

What is hypothesis? 

- Something that you test and you confirmed it.
- A proposed explanation for a phenomenon made as a starting point for further investigation. For        example: It is bright outside because the sun is probably out.

What is Theory? 

- Know something works based on evidence and to make predictions
- A well-substantiated explanation acquired through the scientific method and repeatedly tested and      confirmed ( through observation and experimentation). For example: when the sun is out, it tends to    make it bright outside.

What is Law? 

- A statement based on repeated experimental observations that describes some phenomenon of            nature. Proof that something happens and how it happens. For example : formula of gravity law on      Newton's Law of Universal Gravitation.



                             facts → hypothesis → testing → theory → predictions 

What is Theory?

- Theories are formulated to explain, predict and understand phenomena and in many cases.
- Theory explain how some aspect of human behaviour of performance is organized.
- Compenents of theory are concepts (ideally well defined) and principles.
- Theories specifically/applicable in the field of communication.
- A concept is a symbholic representation of an actual thing - tree, chair, table, computer, distance
- A theory is a related set of concepts and principles
          1) about a phenomenon
          2) the purpose of which is to explain or predict the phenomenon

Theory is important because:
- theory provides concepts to name what we observe and to explain relationships between concepts.
- theory is to justify reimbursement to get funding and support - need to explain what is being done and demonstrate that it works - theory and research
- theory is to enhance the growth of the professional area to indentify the body of knowledge with theories from both within and with out the area of distance learning.

Three stages of theory development :
1) spectulative - attemps to explain what is happening.
2) descriptive - gathers descriptive data to describe what is really happening.
3) constructive - revises old theories and develops new ones based on continuing research.

Theory development process :
1) Theory-practice-theory
2) Practice-research-theory
3) Theory-theory-research/practice

Tips before using a theory

Tips before using a theory :

~ the phenomenon must be REAL 💯%

~ identify the phenomenon as it actually is ✅

~ decide which theory will best explain the phenomenon ( contrast with grounded- theory)❓❓

~ know wether the theory is for mass communication or it’s for other type of communication, organisational communication).  📝📝


🤓🤓🤓🤓🤓🤓🤓🤓🤓🤓

Perbezaan teori, model dan konsep

Difference between theory, model and concept

 • Theory - used to explain thing and is less practical.

                - th is an abstract notion (tanggapan)
                   - concept is a general idea or understanding of something
                   - mental image or geneory explains phenomenon and it’s intangible (tidak ketara)

 •  Model - used to simplify things and more practical.
                - model simplifies a concept and most of the times it is tangible

 •  Concept - a concepteral nation of something.